Micaela IdekerContact Me

Handcrafted with Love

Artisan in a blue dress smiling with her hands pressed together in greetingClose-up of hands threading a bead beside bowls of colored stonesGroup portrait of the artisan women of Lotus & LunaTwo women in printed sarongs walking arm in arm down a village laneArtisan holding up a length of indigo block-printed fabric
Lotus & Luna logo with the tagline Handcrafted with Love

Brand Identity

  • Creative Direction
  • Content Creation

Lotus & Luna’s brand identity is deeply rooted in its mission, with the artisans behind each product at the heart of the visual storytelling. Through joyful, authentic imagery, approachable messaging, and recognizable iconography, I created a cohesive visual system that brings the mission to life across every touchpoint, from print and social media, to in-store experiences and beyond. The result is a consistent, recognizable expression of the brand’s purpose that keeps its people and story at the center.

Mission icons: handcrafted with love, 300 artisans employed, high quality materialsMission icons: ability to work from home, job stability, better quality of life

Video StorytellingPaid Media & Social Media

  • Creative Direction
  • Content Creation
  • Video Editing

I had the privilege of working directly with Lotus and Luna’s artisans in Thailand to document their stories and show customers the real people behind the products they purchase. As a result, the creative tells an emotional narrative designed to foster connection, engagement, and ultimately, conversion.

Brand System

  • Creative Direction
  • Content Creation
  • Graphic Design
  • Creative Strategy

I built and maintained a visual system for mission storytelling, creating consistency, brand recognition, and scalability across assets. This allows individual touchpoints to work cohesively while connecting the product back to the brand’s mission. Each asset is designed to introduce new customers and clients to the mission, using emotionally resonant storytelling to build connection and support purchase decisions.

Open wholesale catalog showing the contents page and the Our Mission spread
Wholesale Catalog
In-store point-of-purchase display with mission cards on wooden Lotus & Luna stands
In-Store POP Display
Framed market booth poster: Why Partner With Us and Your Impact, with photos of the artisans
Market Booth Poster

Mission Branding Across Platforms

Email Marketing

  • Creative Direction
Animated email header: The Hands Behind Lotus & Luna, hands sorting beads into bowlsEmail: Made by Hand, Made with Meaning, introducing the women of Lotus & LunaEmail: Handcrafted with Intention, shop the Master Healer collectionEmail: Our Signature Harem Pants, with the artisan who sews themEmail footer: Explore their Craft, Shop Handmade

Social Media

  • Content Creation
Instagram grid of twelve mission posts featuring the artisans at work

Mailers

  • Graphic Design
Order insert cards: thank you for your support, your rewards are waiting, and meet the founderWholesale mailer: Why Partner With Us, with mission icons and photos of the artisans