Summer Lovin'
Collection Brand Kit
- Creative Direction
- Branding
The branding for Lotus & Luna’s Summer Lovin’ Collection was inspired by the golden warmth of vintage aesthetics and the untamed, wandering soul of a true free-spirit.
Color Palette
- #BE7980
- #D19446
- #A0D0D3
- #598BA0
- #445882
Fonts
Graphic Elements
Seasonal Mailer
- Graphic Design
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Product Photography
- Creative Direction
- Content Creation
The Summer Lovin’ content captures the spontaneity of living in the moment through images of endless beach days, road trips, and vibrant, sunsoaked energy. Each image gives a feeling of lived-in effortlessness that embodies the free spirit.
Top performing video: Sustained 2x ROAS across 4 months with peak 2.64x
Creative That Converts
- +24.2%
- Meta ROAS vs Goal2.36x ROAS Aug 2026 vs 1.90x goal
- +24.5%
- Average Monthly ROASJan-Apr 2026 vs May-Aug 2026
- 2.44x
- Peak Monthly ROASJuly 2026
- +21%
- Meta Revenue vs GoalMay-Aug 2026
- +14.4%
- YOY Meta ROAS GrowthJan-Aug 2025 vs 2026
Paid Media
- Creative Direction
- Content Creation
- Video Editing
- Graphic Design
- Creative Strategy
Developed and directed a high-volume mix of video and static creative for paid social, using performance data and testing to inform new concepts and iterations.
Print Catalog
- Creative Direction
- Graphic Design
- Brand Identity
Thoughtfully designed around the retail buyer experience, transforming product data and brand story into an intuitive and streamlined resource.
The Creative Ecosystem
- Creative Direction
- Content Creation
- Creative Strategy
Across email, social media, and website merchandising, every creative touchpoint was thoughtfully aligned with Lotus & Luna’s seasonal story and broader brand identity. A cohesive visual language carried the narrative across channels, creating a consistent and recognizable experience from first impression to purchase.
Email Marketing
Social Media
Website
